collections 1 fragrance image/jpeg Jewel image/jpeg image/jpeg Jewel ALFRED SUNG is a brilliant and distinctive fragrance that captivates the individuality of the modern woman. Alfred Sung derived his inspiration from the beauty, perfection and unique nature of gemstones to create Jewel ALFRED SUNG. The scents of dreamy white floral notes, sparkling fruits, combine to create a creamy luxurious depth; the clarity that is Jewel. 0 1 Paradise image/jpeg image/jpeg ALFRED SUNG PARADISE is a personal interpretation of an idyllic escape, transporting one's thoughts to a peaceful and tranquil setting. ALFRED SUNG PARADISE for women is a lush floral and feminine fragrance with modern, fresh and airy mid tones. ALFRED SUNG PARADISE for men is fresh, effervescent and uplifting with a masculine heart of cardamom and dewy anise. 0 2 Shi image/jpeg image/jpeg Shi ALFRED SUNG is inspired by the cycle of energy and its ability to create inner balance and harmony. The essence embodies the sensation of bright fluidity, feminine tranquility and renewing calm. The perfect water drop is Alfred Sung's inspiration for Shi ALFRED SUNG; the element of nature that gives life and renewal. 0 10 Hei image/jpeg image/jpeg Hei ALFRED SUNG for men embodies the doctrine of the earth's elements. The constant exchange of energy between nature's elements; earth, wood, and minerals is intrinsic to this fresh woody fragrance. As with all of Alfred Sung's designs, Hei is a study of balance and harmony with the added elements of masculine strength and power. 0 11 Pure image/jpeg image/jpeg PURE ALFRED SUNG is a textural floral fragrance that embodies the elegance and simplicity of Alfred Sung's design philosophies. This fresh flowery fragrance is a blend of white and orchid blooms, tangerine and lightwoods. This natural, earthy essence is understated; a timeless scent for today's women. 0 30 Homme image/jpeg image/jpeg SUNG HOMME for men is a rich refined fragrance with a harmonious blend of fresh citrus, classic herbs, distinct spices enhanced by the warmth of wood. The SUNG HOMME man is well defined; he is determined and dynamic; knows what he wants. This classic scent reflects the success, style and individuality of the spirited man of today. 0 31 Sung image/jpeg image/jpeg SUNG ALFRED SUNG embodies the expression of the spirited and innovative woman. It is the true reflection of Alfred Sung's elegant designs and his dedication to women and their need for self-expression. With its full-bodied scent of French floral oils and warm highlights of Jasmine, SUNG is as timeless as Alfred Sung’s fashion; the essence of style. 0 32 eyewear image/jpeg 4688 image/jpeg 0 3 image/jpeg image/jpeg Red 4708 image/jpeg 0 4 image/jpeg image/jpeg Black image/jpeg image/jpeg Black Tortoise 4688 image/jpeg 0 13 image/jpeg image/jpeg 4703 image/jpeg 0 14 image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg 4717 image/jpeg 0 15 image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg 4726 image/jpeg 0 16 image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg bridal image/jpeg http://www.alfredsungbridals.com 1 1 0 75 image/jpeg image/jpeg 1-1 image/jpeg image/jpeg 1-2 image/jpeg image/jpeg 1-3 2 2 0 76 image/jpeg image/jpeg 2-1 image/jpeg image/jpeg 2-2 image/jpeg image/jpeg 2-3 3 3 0 77 image/jpeg image/jpeg 3-1 image/jpeg image/jpeg 3-2 image/jpeg image/jpeg 3-3 4 4 0 78 image/jpeg image/jpeg 4-1 image/jpeg image/jpeg 4-2 image/jpeg image/jpeg 4-3 5 5 0 79 image/jpeg image/jpeg 5-1 image/jpeg image/jpeg 5-2 image/jpeg image/jpeg 5-3 6 6 0 80 image/jpeg image/jpeg 6-1 image/jpeg image/jpeg 6-2 image/jpeg image/jpeg 6-3 7 7 0 81 image/jpeg image/jpeg 7-1 image/jpeg image/jpeg 7-2 image/jpeg image/jpeg 7-3 8 8 0 82 image/jpeg image/jpeg 8-1 image/jpeg image/jpeg 8-2 image/jpeg image/jpeg 8-3 9 9 0 83 image/jpeg image/jpeg 9-1 image/jpeg image/jpeg 9-2 image/jpeg image/jpeg 9-3 bridesmaids image/jpeg http://www.dessy.com/bridesmaid-dresses/alfredsung/ D327 image/pjpeg 0 6 D325 image/pjpeg 0 7 3 image/pjpeg 0 36 4 image/pjpeg 0 37 5 image/pjpeg 0 38 6 image/pjpeg 0 39 SUNG Outdoor image/pjpeg http://www.sungoutdoor.com SUNG Outdoor image/pjpeg image/pjpeg 0 87 PURE image/jpeg http://pure.alfredsung.com PURE image/pjpeg image/jpeg 0 84

brand 2 alfred image/jpeg Alfred image/jpeg 0 21 timeline image/jpeg 1980 image/jpeg The foundation of Monaco Group Inc. by partners Saul Mimran, Joseph Mimran (left), and Alfred Sung. In 1980 the ALFRED SUNG brand is established.]]> 1980 22 image/jpeg Alfred Sung's first collection geared to the emerging working woman premiers in Canada at the Bay, Eaton's and specialty stores across the country.]]> 1981 23 image/jpeg The ALFRED SUNG brand is introduced to the US Market. The collection is launched at Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus and other fine stores across the country.]]> 1982 24 image/jpeg ALFRED SUNG receives critical acclaim. He is crowned "The New King of Fashion" in Canada. The brand receives extensive editorial coverage in leading North American fashion magazines.]]> 1983 25 image/jpeg SUNG SPORT by ALFRED SUNG, a casual sportswear collection, geared to a younger customer is launched in North America. Monaco Group Inc. embarks on a major advertising campaign in Vogue and W to promote its two collections ALFRED SUNG and SUNG SPORT.]]> 1984 26 image/jpeg CLUB MONACO "great new ideas" by ALFRED SUNG, a casual wear retail concept of essential lifestyle products for men and women debuts through three free-standing stores in Canada.]]> 1985 27 image/jpeg Monaco Group Inc. floats an IPO (Inital Public Offering) through the TSX (Toronto Stock Exchange). ALFRED SUNG is the first Canadian designer brand to become a publicly traded company. SUNG ALFRED SUNG, the purfume, is launched. It Becomes a best selling fragrance in Canada in its debut year.]]> 1986 49 image/jpeg ALFRED SUNG showcase stores continue to open. This second Montreal location joins others in Toronto, Boston, Vancouver, Los Angeles and Washington.
MGI GOES PRIVATE
Monaco Group Inc. ceases to be a public corporation and attains private company status once again.]]> 1987 50 image/jpeg ALFRED free standing stores, featuring the denim colleciton for men and women is launched in Canada.
MIMRAN
Monaco Group Inc. changes its name to Mimran Group Inc.
]]> 1991 51 image/jpeg ALFRED SUNG Bridals premiers in fine specialty stores across North America.]]> 1992 52 image/jpeg ALFRED SUNG FOREVER, a fresh new fragrance to celebrate the bride is launched in over 1000 prestige fragrance counters across North America.]]> 1993 53 image/jpeg ALFRED SUNG Eyewear, a collection of fine opthalmic quality glasses, expands to the United States through optical stores and opticians' offices.]]> 1994 54 image/jpeg PURE ALFRED SUNG, a warm fragrant scent is launched in North America.]]> 1995 55 image/jpeg Alfred Sung's collections of the mid 90's are acclaimed as "modern" sportswear. Featured exclusively at Holt Renfrew in Canada.]]> 1996 56 image/jpeg Shi ALFRED SUNG (Shi is the Chinese word for water) premiers everywhere and becomes most successful SUNG fragrance launch to date.
SALE OF CLUB MONACO
Original partners sell stake in CLUB MONACO stores to Polo Ralph Lauren Inc.]]> 1999 57 image/jpeg In its first “direct to retail” license arrangement, ALFRED SUNG introduces men's clothing and tuxedos exclusively at Moore's Clothing for Men across Canada.]]> 2001 58 image/jpeg ALFRED SUNG PARADISE, two new fragrances for men and women are introduced everywhere.]]> 2002 59 image/jpeg ALFRED SUNG Bridesmaids collection is showcased on the internet and featured in over 1000 specialty bridal retailers everywhere.]]> 2003 60 image/jpeg ALFRED SUNG HOME, an affordable luxury collection of furniture, textiles and decor is launched across Canada through HBC stores.]]> 2005 61 image/jpeg Jewel ALFRED SUNG a distinctive fragrance, bottle and package is launched internationally.]]> 2006 62 image/pjpeg A new lifestyle collection for women is introduced across Canada exclusively at Zellers.]]> 2009 85 image/pjpeg The new fragrance, a modern, romantic scent is launched by Elizabeth Arden International.]]> 2009 86 mimran group mimran image/jpeg image/jpeg Mimran Group Inc. is the owner and licensor of the ALFRED SUNG trademarks worldwide. Established in 1980 as Monaco Group Inc. by Saul and Joseph Mimran together with Alfred Sung, the company grew to encompass wholesale, retail and licensing enterprises focused on lifestyle apparel and accessories bearing the ALFRED SUNG brand. By 1985, the partners founded Club Monaco Inc., a vertical retail concept geared to the lifestyles of young men and women. In 1986, Monaco Group Inc. became the first Canadian designer brand to become a publicly traded company, listed on the Toronto Stock Exchange (TSX). By the early nineties, Monaco Group Inc. changed its name to Mimran Group Inc. and its business model to be a pure licensing company. Operating from its Toronto headquarters, today Mimran Group Inc. directs the ALFRED SUNG brand worldwide with its family of licensees, which include, fragrance, eyewear, bridal, menswear, women's accessories and home fashions. Saul Mimran remains the company's president and managing director. 0 20

contact 3 contact image/jpeg contact image/jpeg 1]]> 0 73 image/jpeg contactus@alfredsung.com ]]> 0 74 image/jpeg 3]]> 0 68

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